This is the second post in a four-part series by IC Contributor Diana Brennan on the subject of Product Photography. If you would like to be a guest blogger, please see our guidelines. You can learn more about the course here. And don't forget to enter our giveaway for a chance to win a seat in the class! Read on for details.
Hello there! Diana here again to talk a little more about product photography, in preparation for the upcoming Basic Product Photography course. Today, I'm going to focus on why product photography is such an important part of a handmade business.
Woah - those images flashed by pretty quickly, right? They are all good examples of product photographs, but which one caught your eye? Which one would you have clicked on? When buyers are browsing for products, you don't have much time to make a good impression. You need something eye catching so that they'll want to click to see your product before they get to the end of the page and move on.
While the world of catalogs and press kits may be somewhat slower paced, you still need to grab the attention of that editor or retailer. Your product photographs need to be carefully thought out, well-executed, attractive, and informative. The folks looking at your information are busy people who need to get a lot of information in as little time as possible, and after all, a picture is worth 1,000 words.
Take a few minutes to look at your own product photographs. Are they click-worthy? Do they a) catch your attention and b) give enough information about what the product is like?
Giveaway Question...
For a chance to win a free seat in the Basic Product Photography class, comment below and tell us your name, your city and country, and what caught your eye about each of the three images in the animation above. Remember, you can get extra entries by tweeting or blogging about this post. For details on this giveaway, please see the first blog post of this series.
See last week's giveaway question for more chances to enter. The winner will be announced to the mailing list, so make sure you're on it. You can sign up here.
Good luck!
Other posts in this series:
Part 1: Introducing Diana
Part 2: Why Product Photography Matters
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The images in the animation above were used with the permission of the following generous artisans:
Fisherman's Daughter
Tanner Glass
Designs by Wendy T
